Who wouldve thought 20 years ago one person can make a video with nothing but a phone and have it seen by hundreds of thousands of people on the other side of the world? Technology, you cant beat it so you might as well join in on it. Many dog owners are already producing, directing and even starring in their own animal training video. Thats alright, but out of the thousands of dog training videos out there, how can anybody separate the best from the pack?
Where do we start but with the basics? The video should first of all be watchable. The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total videos point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his expertise; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.
A successful dog training DVD out in the market would have a great deal attached to it. Instead of selling a single $20 video; you will find it packaged with special gifts like some related literature (valued at $xx) and a basic starter kit (valued at $xx) of some sort given for 'free' at only $40. People will be drawn more to the latter offer. It doesn't guarantee the product of course but value added to the paying customers is appreciated and be received better.
A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsements from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher level of brand recall and awareness for the product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
More than anything else, the number one hallmark of an excellent dog training video is how it is received by owners with beloved dogs in their care. Forums will be busy, blogs will be occupied and shelves will be empty with what people perceive to be a truly great doggie find. Any child can press the record button; but it takes careful planning and sincere efforts to produce and promote a worthwhile video. If you ever find yourself in possession of one, you know it is money well spent.
Where do we start but with the basics? The video should first of all be watchable. The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total videos point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his expertise; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.
A successful dog training DVD out in the market would have a great deal attached to it. Instead of selling a single $20 video; you will find it packaged with special gifts like some related literature (valued at $xx) and a basic starter kit (valued at $xx) of some sort given for 'free' at only $40. People will be drawn more to the latter offer. It doesn't guarantee the product of course but value added to the paying customers is appreciated and be received better.
A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsements from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher level of brand recall and awareness for the product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
More than anything else, the number one hallmark of an excellent dog training video is how it is received by owners with beloved dogs in their care. Forums will be busy, blogs will be occupied and shelves will be empty with what people perceive to be a truly great doggie find. Any child can press the record button; but it takes careful planning and sincere efforts to produce and promote a worthwhile video. If you ever find yourself in possession of one, you know it is money well spent.
About the Author:
Geraldine Dimarco likes learning from dog training videos that help her train her own pets. Discover training secrets of the experts with this excellent Dog Training Video available today.
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