The History Of Tag Heuer

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By Janthine Young

The Tag Heuer watch company is known the world over for producing luxurious, elegant, sporty, stylish and high performance timepieces. This has been the case since the company was first created, as Heuer, back in 1860 and continues to this day despite ownership changes.

As clearly indicated by current product names such as; Aquaracer, Formula One and Carrera, they enjoy an intimate relationship with the sporting world - particularly motor racing. Indeed, such is the attraction by professional drivers; many have commissioned their own "Tags" to celebrate championship wins; Mika Hakkinen from the world of F1 and Jeff Gordon from Indy Car to name just two.

Whilst these stars can afford the more expensive timepieces made by Tag, you can be assured of typically Swiss engineering whatever your budget.

No matter the cost, you are always assured of only the best in Swiss design and precision timing. Most ranges benefit from the use of sapphire crystal displays and quartz movement, whilst most are water resistant too.

Such an exacting approach to watch design has been the standard by which Tag have set their own high standards. More than this though, they have been pioneers in the industry and continue to do so today.

Most notable recent innovations, particularly to the industry, was the recent launch of the mechanical Carrera Calibre; which is able to record time to one one-hundredth of a second. The first of its kind. Equally novel is the Monaco V4 which is operated with a belt system to drive the gears.

Whether male or female, a Tag Heuer watch makes for a fantastic gift that is long to be cherished and cared for. And of course, you will always be in only the very best of company; remaining as they do the number one choice for celebrities, sport-stars and even US Presidents.

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