Basics Of Industrial Design?

Posted by | Posted on 2:33 AM

By Willy Bernabe

Industrial design applies a blend of art and science for improving a product in a way that there is an increase in its market value through enhanced appearance and functionality. Industrial design can be applied before the introduction of a new product or for improvement of an existing product.

Industrial design primarily emphasizes on how an end user will relate to a particular product. The customers should see the commodity as worthy and valuable enough to spend money on. The desired result in such cases can be attained by enhancing the features as well as the looks of the product, in order to make the product capable of attracting many customers.

The first step in the direction of coming up with more desirable products is to undertake a detailed market research on the buying habits of customers. Then come activities like sketching, model making, prototyping, and testing, before the item is considered fit for large scale production. These days, the designers are making greater use of techniques such as 3D software and CAD applications for dealing with these jobs.

Industrial designing primarily emphasizes on a product's overall shape and texture. Designers see how durable, multifunctional, ergonomic and easy to use a certain product can be made, besides working on its aesthetic aspects like colour and sound, such as the melodies in a mobile phone. In addition, it is also possible for the designer to decrease the expenditure on production by making more efficient designs.

Industrial design has a much larger scope than the above mentioned aspects, as it even extends to things like study of the market for the product, packaging and the consumers' expected reaction to the product designs. Therefore, industrial designers need to undergo an extensive training for several years before being assigned a live project.

Some of the renowned industrial designers of the modern era are Jonathan Ive, who is credited with designing the iMac; Brooks Stevens, the well known designer of the Harley-Davidson motorcycle, and Raymond Loewy, famous for the Coca-Cola bottle.

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