Use Gifts To Build Client Loyalty

Posted by | Posted on 2:34 AM

By Don Wong

The fast evolving practice of giving corporate gifts is not as familiar to people as gifts given by individuals to loved ones. Corporate gifts are quite different from gifts to near and dear ones as they are a gesture of appreciation given to employees or customers.

Corporate gifts are mostly valuable objects, and they are often given away without any symbol of the company on the gift, as they are not for promotional purposes. However, at times organizations also give employees and potential clients promotional merchandise such as USB drives, pens, key-chains and stationery items that are marked with the business logo.

Corporate gifts should be selected keeping in mind the needs and desires of the person for whom the gift is intended. Organizations generally like to give personalised and high worth gifts to their clients, but to their workforce they normally distribute a moderately expensive, but useful gift.

The impact of the corporate gift on the professional relations with a customer or an employee depends on how expensive the person believes the gift to be. Consulting internal lawyers of your company before giving corporate gifts is recommended, because in some place the law might prohibit it.

It is important to prepare for corporate gift-giving beforehand by setting a budget, planning the number of gifts to purchase, and hunting for bulk deals with retailers. The planning part is more significant with respect to employee gifts, even more so if your organization is a mid-sized or large corporation. It is important to make sure that there are sufficient gifts to express your appreciation to every worthy employee.

Offering corporate gifts to employees and clients helps in strengthening the professional rapport, and it is a healthy business practice to follow. Always keep the legal and financial factors in mind.

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